Immersive Technology Discussion at MET AMS 2023

We at CKC are thrilled to share our recent experience at MET AMS 2023 in Amsterdam, where we had the honor of participating in a groundbreaking panel discussion on immersive technologies and their impact on brand activations, creator economies, and community engagement.

Esteemed Panel Participants

Our panel brought together a diverse group of industry leaders:

  • Maxime Lamagat from The Absolut Group

  • Yemel Jardi of The Decentraland Foundation

  • Tangpoko DCL, renowned as the world's first metaverse supermodel

  • CKC Consulting's own representative Corey Kovnats

Key Discussion Points

The panel focused on our collaborative work with The Absolut Group, providing a comprehensive 360-degree view of how immersive activations can deliver tangible value across multiple stakeholders:

  1. Brand Impact: We explored how immersive technologies are revolutionizing brand engagement strategies, creating more memorable and interactive experiences for consumers.

  2. Creator Empowerment: The discussion highlighted the new opportunities emerging for creators in the immersive space, enabling novel forms of content creation and monetization.

  3. Community Building: We delved into how these technologies are fostering stronger, more engaged communities around brands and digital experiences.

Insights and Takeaways

Our panel aimed to provide actionable insights for attendees, emphasizing the practical applications and potential of immersive technologies. We shared case studies from our work with The Absolut Group, demonstrating real-world examples of successful immersive activations.

Networking and Collaboration

MET AMS 2023 provided an excellent platform for reconnecting with industry peers and forging new relationships. The event's focus on emerging technologies aligned perfectly with our expertise and passion, allowing for meaningful exchanges and potential future collaborations.

Looking Ahead

As we reflect on our experience at MET AMS 2023, we are more convinced than ever that the future of digital interaction is immersive and user-generated. This aligns closely with the CKC vision and our commitment to staying at the forefront of technological innovation.

We extend our gratitude to the organizers of MET AMS for providing this valuable platform and to our fellow panelists for their insightful contributions. We look forward to continuing these important discussions and driving innovation in the immersive technology space.

As they say in the Netherlands, "Proost!"

Here's to the exciting future of immersive technologies and the endless possibilities they bring to brands, creators, and communities worldwide.

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The Economist's Metaverse Summit 2023